Serious Play. Real Culture Shift.

Spark Interaction is a premium team-training, coaching and speaking agency led by Leif Hansen. We transform teams through experiential "playformation" — and accelerate them with leading-edge AI fluency.

For 20+ years, we've used our proprietary "playformation" method to break down walls, spark creativity, and build resilient leaders. Now, we're bringing human connection and AI fluency together.

Featured on NBC's Today Show, PBS Online, the Los Angeles Times, The Seattle Times, and KOMO 4 News. Trusted by Microsoft, HubSpot, Sodexo, YMCA, and the International Sign Association.

Team Trainings

Experiential programs to build trust and agility.

Guest Service

Drop the script. Deliver memorable, human service.

AI Team Offers

Accelerate collaboration with AI as a creative partner.

Whether onstage or in a workshop room, Leif sparkles with energy. Before long, the room does too.
Laura Fitton, HubSpot Bold Talks Evangelist
This was the greatest training in my 30 year career I have attended.
Katrina Jeffcoat, General Manager, Sodexo
His skills as a facilitator help him build trust quickly to move individuals and groups comfortably out of their comfort zones.